1117 Robert Dilenschneider, author, "The AMA Handbook of Public Relations" 2010

1117 Robert Dilenschneider, author, "The AMA Handbook of Public Relations" 2010

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2010: My guest today is Robert L. Dilenschneider, founder and chairman of the New York City-based Dilenschneider Group and former president and CEO of one of the world’s best known and most successful public relations agencies, Hill and Knowlton. He is also the author of a new book, "The AMA Handbook of Public Relations." AMA, in this case, stands for the American Management Association, by the way.

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